Thinking on UGC, influencer marketing and social strategy — from the campaigns we run.
Most brands hand creators a product and a hope. Here's the exact brief structure we use before every shoot — the one that turns 'nice video' into 'add to cart.'
5 min read →Polished captions and stock-photo grids aren't a style choice — they're a trust problem. Here's what's actually happening when a feed reads as corporate.
4 min read →Follower count is the least useful number in an influencer brief. Here's how we actually decide who to work with, and why the answer changes by campaign goal.
6 min read →